Interactive sales tools are gold for B2B
Do you struggle to explain complicated products or services in the sales process? Interactive sales tools make it easier to communicate, engage and convince whether it's online, in meetings, showrooms or trade shows.
I NPG Interactive We have developed such solutions for several players, and seen how it produces results both physically and digitally.
What are interactive sales tools?
These are digital solutions that present products and services in an engaging and visual way. Examples:
• Touch-based presentations
• 3D configurators
• Animations and simulations
• Augmented Reality (AR) and Virtual Reality (VR)
• Dynamic sales tools and apps
Such tools provide a more experience-based customer journey and strengthen both understanding and sales.
That's why it works especially well in B2B.
B2B sales often involve complex solutions and multiple decision makers. Interactive sales tools make it easier to:
• Visualize the invisible
• Simplify technical information
• Create engagement and trust
• Stand out from the competition
They help customers remember you and understand the value you offer.
Customer case: AutoStore - visualization of an invisible system
Auto Store delivers automated warehouse solutions. The system runs under the floor and is invisible to the naked eye. How to showcase this at a trade fair and in customer dialogues?
We developed a touch-based, interactive sales tool in Unreal Engine 5. The solution allows the user to view the entire system virtually, explore components, and simulate the flow of goods. The tool was used at trade shows, in sales meetings, and in digital presentations.
Customer case: IMS Technologies - a sales tool that works over time
To visualize maritime solutions for IMS Technologies, We created a solution that displays machine functions and tailors the message to different customer groups, regardless of where in the world they are.
IMS Technologies
Thank you for the excellent cooperation in the development of our interactive solution. NPG has contributed valuable expertise, creativity and reliable follow-up throughout the process. We greatly appreciate their professionalism and commitment, and look forward to further cooperation.
What makes interactive sales tools so effective?
- They explain complex technology in an intuitive way – customers understand systems they would otherwise misunderstand.
- They engage the user through touch, visualization, and interaction, creating emotional and rational responses.
- They convince decision-makers by demonstrating functionality, before investment and before order.
Let us create an interactive concept for you.
Please contact Axel for a non-binding chat about how we can develop an interactive concept tailored to your needs and framework.
You will also get a clear understanding of the effect this can have, including an expected ROI.
This gives you a solid basis for decision-making – completely free of charge – before you decide to move forward.
