Activate your brand with brand activation

Veronica Fredriksen

Marketing Manager

March 10., 2023

Activate your brand with brand activation

Brand activation, also known as brand activation, is about engaging the brand and the target audience to build a stronger connection to the brand.

Brand activation is about activating your brand through experiences and interactions with your target audience. Through strategic initiatives, you can activate your brand and create increased brand awareness, loyalty and engagement.

What is brand activation?

Brand activation is about creating an experience. It's about activating.

The goal is to activate your brand and make customers feel a deeper connection to your brand. It aims to create an engaging and memorable experience for the customer.

Brand activation works by engaging your audience in a way that makes them feel a personal connection with your brand. This way, you build brand awareness, loyalty, and engagement.

This can be done in a variety of ways, such as through events, fairs, competitions or social media campaigns.

The principles

You capture the customer's attention.
You let the customer experience your brand in a unique way.
You connect the customer to the brand on an emotional level.
You create commitment and passion.
You motivate the customer to increase their commitment to the company.

Examples of brand activation

There are many ways to activate your brand with brand activation. Here are some examples of how other brands have done it:

Bama – Under UMAMI ARENA In 2023, Bama Storkjøkken had live streaming of cooking competitions and product demonstrations. With The Norwegian National Chefs' Team In the center, customers were able to see the tools in their true element and taste the result.

See the project: Bama Commercial Kitchen – Absolutely raw

UNICEF – UNICEF has conducted a number of live broadcasts to broadcast events and campaigns aimed at raising awareness around various topics. One example is World Immunization Week, where they used live streaming to address the global COVID vaccine challenge.
VPK – Packaging and packaging machine supplier held a factory opening of the new factory in 2022. With an opening party and tour of the new factory premises They created an experience that helped build the brand's image as a sustainable total supplier.
Swedish Match – Swedish Match used one VR experience at their stand to allow customers to experience the products in a new way. This allowed the customer to explore both the products and the brand in the form of an engaging trade show activity that played on the full spectrum of brand elements.

See the project: VPK – A new chapter
See the project: Swedish Match activates at UMAMI

Why is brand activation important?

With brand activation you create an experience that your audience remembers.

It gives you an opportunity to create a stronger connection with your target audience. By allowing the customer to experience your brand in a unique way, it helps build brand awareness, loyalty and engagement. This in turn can lead to increased sales and a greater competitive advantage.

A successful brand activation campaign helps you increase brand awareness, create a positive attitude towards your brand, and build a loyal customer base.

Get help activating your brand

Something happens when people and brands meet. NPG's goal is to create memorable experiences that strengthen your brand and put you at the forefront. Get activation that is in line with your brand.

As an event agency specializing in brand activation, we have extensive experience in helping clients create strong and engaging experiences. From concept development and planning to execution and evaluation, we are with you every step of the way to ensure a successful brand activation campaign.