Exhibition

The media market is changing

By Veronica Fredriksen August 23, 2022

Strategic Use of Events and Trade Shows

The media market is undergoing significant changes, with digital media in combination with live media such as trade shows and events on the rise. After years of the pandemic, there is a strong desire to meet in person again. Many now recognize the value and impact of personal interaction. Effective communication, body language, and relationship-building are strengthened through physical interactions. With the right approach, physical trade shows and events can create targeted, compelling experiences and results.

The value of exhibiting at and participating in trade shows and events can be substantial for a company, including building networks, increasing visibility, marketing, acquiring new customers, gaining insights, boosting motivation, and building trust.

Building Networks
Increasing Visibility
Marketing
Generating Leads
Gaining Insights
Boosting Motivation
Building Trust
Brand Experiences

Captivating brand experiences

Events and trade shows are suitable platforms for inspiring, sharing knowledge, showcasing trends and news, and connecting with industry colleagues. For individual exhibitors, the key is to activate their brand position by creating experiences and engaging with visitors at the trade show. The aim is to generate positive associations with the company by delivering an unforgettable experience for visitors. It is crucial to utilize strategies that support the company’s brand and capture attention and engagement. Knowledge, inspiration, innovation, and pride should be at the center of it all.

At NPG, we are passionately working every day to develop concepts for Norwegian and international brands. We aim to contribute to the development of the media market through brand activation via integrated experiences, engaging stories, and sustainable solutions.

Smart use of technology enhances the message and the overall customer experience's effectiveness. For our clients and partners, this will contribute to a return on investment (ROI) in brand building, relationships, and sales.

Stig Kristiansen

Partner & CEO, NPG

Well-Thought-Out Concepts with Strong Content

At NPG, we want to collaborate with our clients to tell a story, highlight their vision, and build their brand. To succeed with a standout trade show booth, a cohesive visual concept is essential. A consistent concept gives an original and distinctive expression.

Clear branding with strong communication and design language promotes the brand, which, in turn, leaves a good overall impression. There should be a common thread running through the concept, from content and messaging to activities, technology, marketing, and visual identity.