Event Trends

The future is hybrid

The hybrid event model continues to thrive, blending in-person and virtual experiences to cater to wider audiences. Event organizers are investing in both digital and physical elements to ensure seamless participation for all attendees.

Sustainability and innovation

Eco-friendly events are gaining traction, with a focus on reducing waste, using sustainable materials, and offsetting carbon emissions. Sustainable practices are becoming a standard expectation in event planning, with 64% of attendees preferring eco-conscious events.

NPG is both Eco Lighthouse certified and member of the Green Producers Club. With the Green Producers Tool, we can measure and reduce emissions of our event productions. The goal is to encourage industry-wide sustainability standards and best practices.

Frequent and Smaller events

Event trends indicate a shift from large, singular events to organizing multiple smaller events throughout the year. This approach is cost-effective and allows for targeting specific audience segments. Data shows a 40% increase in smaller, more frequent events.

Personalization

Attendees are increasingly looking for personalized experiences that cater to their individual preferences and needs. Event organizers are leveraging technology to collect data and provide tailored experiences, such as personalized agendas and networking opportunities.

Interactive experiences

Attendees are looking for immersive experiences that reflect the latest event trends and go beyond traditional presentations and panels. This includes interactive installations, augmented reality experiences, and gamification. Studies reveal a 55% increase in engagement through interactive features.

Data-Driven Decisions

Leveraging data analytics to understand attendee behavior and preferences is becoming crucial. This data-driven approach helps in creating more targeted and effective events. 78% of event organizers are now using analytics to drive their event strategies.

AI and Automation
Artificial intelligence and automation are being increasingly utilized to streamline event planning processes, from automated scheduling and reminders to AI-driven networking recommendations. This trend is helping event organizers save time and improve efficiency.

Wellness and Wellbeing

There is a growing focus on incorporating wellness and wellbeing into events, including mindfulness sessions, healthy catering options, and wellness breaks. This trend responds to the increasing demand for holistic event experiences that prioritize mental and physical health.

We have great experience with providing wellness and sports sessions into our events such as yoga for the attendees at Cheerleading EM and wellbeing classes for a corporate event. 

Social Media Integration

Integrating social media into events is becoming more sophisticated, with real-time sharing, live streaming, and social media walls. This enhances engagement and allows for broader reach and interaction beyond the physical event space.

These event trends highlight the industry’s adaptation to new challenges and its commitment to innovation and sustainability. Stay ahead by incorporating these insights into your event planning strategies.